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【With the same author name:【Tu Hongwei】 Found 3 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Literature Review of Customer Gratitude and Future Prospects

Tu Hongwei, Zhang Zhihui, Ma Jianfeng

As an important emotion state that effectively connects the relationship between enterprises and customers, customer gratitude not only helps to stimulate customers’ emotion and cogn...

First published at: Feb 20, 2021

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doi:10.16538/j.cnki.fem.20200803.301

Foreign Economics & Management, Vol. 43, Issue 02, pp. 68 - 83

| F270

Consumer Cosmopolitanism: A Literature Review and Future Research Directions

Guo Gongxing, Zhou Xing, Tu Hongwei

Consumer cosmopolitanism refers to the consumers’ openness in terms of thought, appreciation attitudes towards the diversification of global products & services, and the tendency of w...

First published at: Mar 01, 2017

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doi:10.16538/j.cnki.fem.2017.03.006

Foreign Economics & Management, Vol. 39, Issue 03, pp. 79 - 89

| F270

A Review of Research Context of Consumer Confusion and Future Prospects

Tu Hongwei, Xia Junjun, Guo Gongxing

Consumer confusion refers to uncertain and anxious state of mind in specific consumption environment, which mainly stems from some fuzzy factors, such as similarity production, overload in...

First published at: Dec 20, 2016

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doi:10.16538/j.cnki.fem.2016.12.004

Foreign Economics & Management, Vol. 38, Issue 12, pp. 46 - 58

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